Ford is America's Best-Selling Brand

Ford Motor Company is honored to reward your commitment through our exclusive Military and First Responders Appreciation Program. This offer provides you with the opportunity to receive an additional $1,000 Military Appreciation Cash good toward the purchase or lease of an eligible new 2018/2019 model year Ford F-150 or F-150 Super Duty. $500 on most other eligible Ford vehicles. $1,000 First Responders Appreciation Cash on new 2018/2019 Ford vehicles. Military members, please bring your DD214 Form with you to the dealership. (

Offers not available on Focus RS, Mustang Shelby® GT350/GT350R, Mustang BULLITT, Ford GT, F-150 Raptor, F-150 Diesel)

Eligble Occupations


Military members, please bring your DD214 Form with you to the dealership. Active Duty, Retired and Veterans of Army, Navy, Air Force, Marines, Coast Guard, National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)

First Responders

Police (Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer (Example: Customs, Homeland, and Security, etc.), Fire Department (Career Firefighter), EMT (EMT and Paramedic)